The Inriver story

From the spark of an idea to a global leader that has defined the PIM industry for decades, the Inriver story continues to evolve.

Aerial view of a lake and forest in the morning with mist over the forest in the distant horizon

The source of Inriver

2007-2012

In 2007, at the height of significant telco growth in the Nordics, the Inriver founders identified a growing need for businesses wanting to succeed in a newly digital age: a practical and scalable way to manage and maintain product information. 

From this need, the first Inriver Product Information Management platform was born, giving businesses an innovative and effective way to manage, create, and distribute their product information.   

source of a river in a forest
drone shot of a river in Sweden

A steady stream of growth 

2013-2020

As the growth of e-commerce continued in speed and reach, so too did the importance of PIM software in helping businesses meet the ever-evolving demands of this new way of selling. The Inriver PIM, positioned at the forefront of this growth, allowed customers to excel in a digital world thanks to its ever-evolving capabilities. 

In 2013, Inriver hosted the very first PIMpoint in our hometown of Malmö, an event which soon became a key highlight in the PIM industry calendar. Inriver also widened its global reach, opening offices in the Netherlands, the United States, and the Philippines as the company grew to over 300 Inriverians worldwide. 

Harnessing product data flow

2021-

Digital commerce is now mainstream for both B2C and B2B businesses. This means more data flows, more channels, and more challenges than ever before. 

The Inriver platform has evolved into the most complete PIM solution on the market, enabling businesses to transform this constant flow of product-related data into a sustainable revenue stream within a single, automated platform.  

Following investment from Thomas H Lee Partners in 2022, Inriver has accelerated the innovation of the Inriver PIM solution, embedding the latest AI and automation initiatives to ensure customers have the tools they need to succeed.  

Malmo river

Want to be part of Inriver’s future?

We’re always on the lookout for new colleagues with fresh ideas and new talent to the team. It keeps our organization vibrant and able to meet the demands of a fast-moving industry. See what roles are open – grow with us.

See our open positions